Kapil Batra has been appointed as the President of Lowe Lintas’ Mumbai office, bringing with him over 20 years of experience in the advertising industry. His leadership is set to enhance the agency’s creative and strategic influence.
Batra joins Lowe Lintas with a mission to elevate the agency’s creative output and guide its strategic direction. He has been instrumental in creating several iconic campaigns, including the renowned “PayTM Karo” and “Share a Coke” initiatives that resonated widely with audiences. His portfolio also features memorable work such as the “Mirchi Sunne Wale Always Khush” campaign for Radio Mirchi, the catchy “Ehsaan mat lo, discount lo” for Yatra.com, the playful “Dikha Bateesi kar baat achhi si” for Happydent, and the engaging “Dettol Soap Bubbles” campaign. Batra’s work has garnered accolades on prestigious platforms like Cannes, D&AD, Clio, and Effies.
Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, expressed his enthusiasm about Batra’s addition to the team, stating, “Kapil’s creativity embodies the essence of Lowe Lintas. His contributions to campaigns like PayTM and Coca-Cola have set exceptional benchmarks, and I’m eager to see how he will motivate our team to achieve even greater success. With his arrival, our senior creative leadership is well-equipped for the future.”
Batra’s appointment underscores Lowe Lintas’ commitment to expanding its creative influence and delivering impactful, memorable campaigns across India.